Jake and Ben Fetzer are the grandsons of Barney Fetzer, who founded his well-known eponymous winery in Mendocino County in the late 1960s. The family sold the winery and its brands to Brown-Forman in 1992; that company sold Fetzer and related labels to Vina Concha y Toro, the large Chilean producer, in 2011 for a reported $238 million. The brothers, now third generation grape growers and winemakers, have their own label and produce, at least so far, in a winery converted from an old redwood barn, only one bottling of pinor noir. MasĂșt, we are told, means “dark, rich earth,” but we are not informed from which — I assume Native American — language the word derives. People! Details count! Still, I liked their MasĂșt Vineyard and Winery Pinot Noir 2012 quite a bit.

The MasĂșt Vineyard and Winery Pinot Noir 2012, Mendocino County, offers a lovely medium ruby-magenta color. The wine aged 10 months in French oak barrels, 33 percent of which were new. Bright aromas of black and red cherries carry hints of cranberry and pomegranate and undertones of briers, brambles and clean loam; the whole effect is of freshness and immediacy yet paying a debt to the earth. Flavors run to cherries and plums, wrapped in an elegant satiny texture and enlivened by pert acidity; a few moments in the glass deepen the mineral and loamy aspects and add notes of plums and graphite and a strain of lightly dusted tannins in the finish. 13.9 percent alcohol. Production was 2,450 cases. Drink now through 2016, maybe ’17. Excellent. About $40.

A sample for review.