You know what they say about the miracle of turning water into wine? Well, Ron Rubin turned water into tea and tea into wine. Rubin, pictured below, ron-rubin-240x300went to work for his family’s wholesale wine and liquor business in Illinois in 1972, putting in 22 years managing distribution to 48 counties. In 1990, he started New Age Beverages, a company that was the master licensee for Clearly Canadian Sparkling Water in a 10-state area of the Southeast. Four years later, he sold the wholesale concern and bought The Republic of Tea, a young company based in Novato, Calif. The rest, as they say, is history, because you can find those distinctive cans of herbal, floral, black and green teas all across America — in tea bags and loose — to the tune of more than 200 products. Rubin studied viticulture and enology at UC Davis and in 2011 purchased the River Road Family Vineyards and Winery, in the Green Valley appellation of Russian River Valley. (In May, Rubin passed the reins of the company to his son Todd B. Rubin, now president of The Republic of Tea; Ron Rubin remains as executive chairman and Minister of Tea.) Hence, the two wines under review today. Winemaker for The Rubin Family of Wines is Joe Freeman. I’m sorry to say that what occurs today, as we pick up this series after quite a hiatus, is what often — too often — happens in tasting chardonnay and pinot noir wines from the same producer: I like, even dote upon, the pinot noir and dislike the chardonnay. That’s the case here. These wines were samples for review.
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The Ron Rubin Pinot Noir 2013, Russian River Valley, went through a gentle oak regimen of eight months in small French barriques, only Rubin_RRV_Pinot_FACE15 percent of which were new barrels. The wine is composed of grapes from estate vineyards plus grapes from five other vineyards in Russian River Valley. The color is a lovely transparent medium ruby-cranberry hue; scents of red currants and black cherries are permeated by gradually unfolding notes of cranberries and pomegranate, sassafras and sandalwood, briers and brambles and loam, all encompassed in an aura that feels deeply spiced and macerated yet fleet-footed, delicate and elegant. Super-satiny on the palate, this pinot noir displays surprising weight and texture for the finely-wrought nature of its bouquet; in fact, it’s saved from being sumptuous by a clean line of bright acidity and a fair amount of dusty tannic rigor, giving the wine a stones-and-bones structure upon which to drape delicious black cherry and plum flavors. The whole enterprise gains shading and darkness after some time in the glass, say, 30 minutes, lending an air of strangely graceful and somewhat enigmatic earthiness. 13.7 percent alcohol. Drink now through 2018 to 2020 with a roasted chicken, grilled lamb or veal chops. Excellent. About $25, a Remarkable Price for the quality, the depth and dimension.
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I’m sorry that I cannot be as enthusiastic about the Ron Rubin Chardonnay 2013, Russian River Valley, as I am about its pinot noir Rubin_RRV_Chard_FACEstablemate. Like its cousin, this chardonnay was produced from estate vineyards and a selection of other vineyards in the Russian River appellation. It underwent 66 percent barrel-fermentation, in 15 percent new French oak barrels, and also saw complete malolactic or secondary fermentation; the other 34 percent was fermented in stainless steel tanks. Somehow that combination did not make a balanced or integrated chardonnay. The color is pale gold; aromas of roasted lemon and spiced pear, with hints of mango, clove and quince and high notes of lime peel, grapefruit and limestone, culminate in touches of jasmine and camellia; eminently attractive, yes, and so far so good, but a dried baking spice/spiced tea quality burgeons in the mouth and brings an element of stridency to a very dry, dense texture that feels hollowed out at mid-palate and leads to a grapefruit pith finish. 13.7 percent alcohol. Perhaps this imbalance will resolve itself in a year or two, but I wouldn’t take the risk, even at the price of $20.
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The Trione family, third generation grape-growers in Sonoma County, launched their eponymous winery in 2005. The family cultivates vines in the Russian River Valley, Alexander Valley and Sonoma Coast appellations, producing a broad range of fairly individually Trione-2011-Red-Wine-Henrys-Blendstyled wines. Winemaker is Scot Covington. Today’s Wine of the Day is the Trione Geyserville Ranch Henry’s Blend 2011, Alexander Valley. This is not an inexpensive wine, and it pushes above the limit I try to set for the Wine of the Day — not that this series is a vehicle for cheapness — but I wanted to feature something from a small family-owned and -operated estate. Henry’s Blend 2011 is a combination of 35 percent cabernet sauvignon, 34 percent merlot, 13 percent each petit verdot and cabernet franc and five percent malbec, touching what we think of as the five classic Bordeaux red grape varieties, though in truth malbec plays little role in Bordeaux nowadays, its plantings having declined radically since the 1950s. The wine aged 18 months in small French oak barrels, 40 percent new. The color is an entrancing deep ruby-purple with a vivid violet-hued rim; vivid also are the scents of iodine, cedar and graphite, cloves and black pepper, all permeated by notes of quite ripe, spicy and fleshy black currants, raspberries and blueberries. This is a dry, dark and rooty wine, with layers of loam and granitic minerality, dusty and velvety tannins and the suggestion of oaken suavity and suppleness seamlessly animated by bright acidity; fruit is not forgotten, though, all those previous elements serving to bolster vital and tasty currant and plum flavors infused with lavender, licorice and bitter chocolate. Quite a performance. 13.9 percent alcohol. Drink through 2019 to 2022 with hearty, meaty fare. Production was 1,730 six-pack cases. Excellent. About $54.

A sample for review.

If someone were making a list of the 100 best winemakers in the world — no, I’m not going to attempt that feat, thank you very much cherubino— I hope that the name Larry Cherubino would be on the roster. Working in the Margaret River appellation of the Western Australia region, this “little cherub” produces impeccably well-made and balanced wines no matter the grape or style or vintage, consistently bringing out the character of the vine, the vineyard and the vintage year after year. Though he owns a range of labels that offer wines at various prices, today I’ll look at three cabernet sauvignon wines under his Cherubino label, which he reserves for the highest expression and prices of his endeavors. You’ll notice that this winemaker does not shy away from a cabernet character that most winemakers in California seem to abhor, and that’s the hint of black olive, bell pepper and cedar that seems inherent in the grape. Such elements lend the wines lovely and authentic complexity and detail. While drinkable now, especially with roasted or grilled red meat, these Cherubino wines can age for up to 10 years from the present. For collectors of the world’s great cabernet wines, these are well-worth searching for.

Samples for review.
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The Cherubino Cabernet Sauvignon 2010, Margaret River, offers an intense dark ruby color and penetrating aromas of black olive and bell pepper, spiced and macerated and then slightly roasted and caramelized black currants and raspberries; a few minutes in the glass bring in notes of graphite, a glint of celery seed, tinges of sandalwood, sage and lavender. There’s real depth and dimension in this dusty, lithic, rigorous red wine whose dense and squinchy tannins and bright acidity command attention and demand two or three years in the cellar. A gradual unfolding reveals a core of ripe black fruit flavors wrapped around lavender, bitter chocolate and granitic minerality. 13.5 percent alcohol. Try 2016 or ’17 through 2022 to ’25. Excellent. About $54.
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The Cherubino Wilyabrup Cabernet Sauvignon 2010, Margaret River, displays a vibrant dark ruby hue and then opens out with all the generosity that dusty graphite, roasted fennel, black licorice and intense and concentrated black fruit scents and flavors can deliver. This is the exotic outlier of this trio, sporting hints of stewed fruit, burning leaves, sassafras, sandalwood and cloves; the texture is sleek, supple and lithe, making for a muscular yet elegant black panther of a cabernet; there’s plenty of structure, especially from mid-palate back through the graphite-packed finish, but the wine is beautifully balanced and integrated even while it smolders in the glass like an ember. 13.8 percent alcohol. Now through 2020 to ’24. Excellent. About $54.
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Looking at the longest potential time in the cellar, the Cherubino Cowarawup Cabernet Sauvignon 2010, Margaret River, blooms with an intense dark ruby-purple color and blossoms into black olive and bell pepper, cedar and rosemary, ripe and spicy black currants and cherries, with hints of dusty graphite, Nekko wafer and violets. This rich, ripe, warm and spicy panoply of sensual delights doesn’t preclude a cabernet of growing rigor and austerity, at least on the finish; yes, the texture is dense and velvety, the flavors sweetly ripe and luscious, but the acid and mineral qualities burgeon relentlessly, providing animation and vibrancy as well as bastions of structural character. 13.8 percent alcohol. Try from 2016 or ’17 through 2024 to ’26. Excellent. About $54.
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When I was first learning about wine and tasting more wine and taking notes — back in early 1980s — Pedroncelli was a name I often saw in the local liquor stores, along with other venerable family-owned labels like Parducci, Sebastiani, Louis M. Martini, Concannon, Mirassou and Fetzer. Pedroncelli survived since 1927 by never wavering from its mission of producing well-made, though rarely ped sbexciting, wines sold at reasonable prices. I’m pretty excited, however, about the Pedroncelli East Side Vineyards Sauvignon Blanc 2014, Dry Creek Valley. I have been tasting lots of sauvignon blancs recently, or sauvignon blanc-based wines in the case of Bordeaux, and I will be composing posts about the different regions soon. I couldn’t resist, though, making this one a Wine of the Day. Made completely in stainless steel and not allowed to go through malolactic fermentation, the Pedroncelli East Side Vineyards Sauvignon Blanc 2014, Dry Creek Valley, practically shimmers in the glass in its pert, tart and sassy character. The color is very pale gold, and the aromas of lime peel, spiced pear and lemongrass, just touched with mango and honeysuckle, fig and pink grapefruit, are intensely beguiling. Deep and crisp and even as the famous snow of the Balkans, this sauvignon blanc is quite dry but features a lovely almost powdery texture that delivers a piercing sense of tension and resolution among supple vibrancy, tangy limestone/chalk minerality and a bracing saline/savory nature. 13.4 percent alcohol. Drink now through 2016 as an appealing aperitif or with spice-rubbed salmon and swordfish and grilled shrimp. Excellent. About $15, a Raving Great Value.

A sample for review.

Valençay, a small region of the Loire Valley, received AOC status in 2003. Located on the banks of the Cher river, a tributary of the Loire, and hanging, as it were, from the southeast edge of the large Touraine appellation, Valençay is unusual for two features. It was the first AOC in France designated for two products, wine and cheese — the latter a distinctive goat’s-milk cheese dusted with charcoal and produced in the form of a small truncated pyramid. And, second, the grapes allowed to be grown and blended seem unique. An example of the second element is our Wine of the Day, No. 55, the Jean-François Roy Valençay Rosé 2014, a blend of 60 percent pinot noir, 30 percent gamay and 10 percent malbec, or côt as the grape is known in the Loire Valley, where cabernet franc is the dominant red grape. Nowhere else in France would you see such a blend, at least not one that was permitted an AOC label. The Burgundian purists are shuddering — at least those who don’t surreptitiously add a few drops of Côtes du Rhône to their pinot noir to bolster color and body. Anyway, the color of the Jean-François Roy Valençay Rosé 2014 is a very pale copper-salmon hue; pull out the cork and be greeted by a burst of orange zest and orange blossom, with hints of strawberries and raspberries and touches of pomegranate, dried red currants and damp stones. This is a subtle and charming rosé, more spare than ripe in its feeling of slightly dried red fruit flavors, and taut with bright acidity and limestone minerality, yet lovely too its modestly lush texture. 12 percent alcohol. Serve as an aperitif or with picnic fare. Very Good+. About $16, a local purchase.

A Steven Berardi Selection for Martinicus Wines, Beverly Hills, Fla.

Recently I posted to my Facebook page a question that asked why people, especially in public relations and marketing, will write, for example, “So-and-so currently resides in Atlanta” instead of “So-and-so lives in Atlanta.” My contention is that “currently resides” is phony formal and pretentious, an attempt to inflate a small and ordinary claim by large rhetoric. Any book on grammar and writing will tell you that the best prose is simple and direct.

One of my Facebook friends who works in PR responded to my post, saying: “Being in PR it really is the way PR people talk and write. There is a certain format we use and have been shown since day one. It might not be traditional or ideal but it is very universal in PR!!”

To which my response is that PR needs to go back to school.

If you do an internet search on “principles of good public relations,” you will come up with entries like “10 Principles of Public Relations” or “7” or “6” or a distillation down to “5 Principles of Effective Public Relations.” Interestingly enough, many of these lists don’t overlap a great deal, but the basics elements remain the same: Know your client. Tell a compelling story. Tell the truth. Know the target audience. Stay on good terms with the media. Keep it simple.

These are all excellent suggestions or tenets to follow, but not one of the articles I encountered mentioned these important factors, which I see violated every day: Write well. Don’t exaggerate. Don’t pontificate. Don’t condescend. And, to reiterate: Write well, not just grammatically but idiomatically correct, and don’t succumb so damned blithely to the temptation of language fads and fashions. Fowler, in A Dictionary of Modern English Usage — I’m following the 1944 edition that belonged to my former father-in-law Ed Harrison (1917-2015) that he acquired while serving in the Army Air Corp in World War II — mentions what he calls “Illiteracies” and “Illogicalities,” the negligent little blips and common mistakes in language and writing that call attention to the inexact thinking of the writer and that — more important — detract from the effectiveness and believability of the message. Yes, truly, PR and marketing persons, the medium is the message, and the more wayward, faddish, “cool,” sophomoric and hyperbolic a press release is, no matter how sincere the author, the faster I will delete it.

Tell me that your client “takes the art and alchemy of winemaking to unparalleled heights” and I will deep-six it faster than a duck on a June bug.

Tell me that your client “possesses a passion for exceeding perfection beyond all expectations,” and I will hook that press release off the stage.

Tell me that your client “literally created a nationwide buzz with this unique Moscato blend, now trending in sophisticated cocktail venues,” and you are completely out of luck in my book. I mean, please, who the hell do you think you’re talking to?

I realize that press releases are often composed by interns or recent hires at PR and marketing agencies, but age and inexperience don’t necessary demand writing like a 12-year-old. Someone needs to be responsible.

And, since the subject is wine, all you writers of press releases need to know the spelling of grape varieties and how various wines are blended and the differences among wine regions in this country and abroad, and please, for the love of god, Montresor, include the prices of the wines.

For last weekend’s Pizza and Movie Night — the film was Force Majeure — the wine I selected was the Selvapiana Vigneto Bucerchiale 2010, Chianti Rufina Riserva, a 100 percent sangiovese wine fermented in stainless steel tanks with natural yeasts and aged in small French oak barriques. Rufina is the smallest wine-producing entity of the Chianti region, but probably the best-known of the sub-zones. It is also not contiguous with the rest of Chianti or Chianti Classico, lying to the east of Florence in an area singled out for mention by Cosimo III Grand Duke of Florence in his edict of 1716 as one of the zones of superior production. Shielded by the Apennines to the north but accessible to a maritime breeze, Rufina is cooler than the areas of “regular” Chianti to the west. Its relative isolation has kept the wines of Rufina more obscure than Chianti Classico but also less expensive. The ancient estate was originally a summer retreat for the bishops of Florence and then for the families of Florentine merchants. It was purchased in 1827 by Michele Giuntini Selvapiana and is now operated by the fifth generation of his descendants. The estate’s 250 hectares include 60 hectares dedicated to vineyards, 50 to olive groves and 110 in woodland.

Selvapiana Bucerchiale 2010, Chianti Rufina Riserva, aged 15 months in French oak, only 10 percent new barrels. The color is an intense dark ruby hue shading to medium at the rim; first out of the glass are aromas of loam and brambles, sandalwood and cloves, with touches of graphite and lavender; the bouquet gradually opens to notes of smoked oolong tea, dried red and black cherries and cranberries and an undertone of iodine and iron, all elements that segue seamlessly to the palate. The wine offers a suave surface over stellar acidity and a vibrant structure that hums like a struck tuning fork; at almost five years after harvest, this sangiovese wine feels young and vigorous, though there’s no mistaking the dry dusty tannins and the finish that embodies the power of lithic austerity. 14.5 percent alcohol. Drink now, with hearty fare centered on roasted or grilled red meat, through 2022 to ’26. Excellent. About $35.

Dalla Terra Winery Direct, Napa, Calif. A sample for review.

For the Bonny Doon Vineyard Le Cigare Volant 2011, Central Coast, owner and winemaker Randall Grahm drew grapes from eight vineyards located all the way from Contra Costa County in the north to Santa Maria Valley in the south. The blend of this Rhone Valley-inspired wine is 37 percent mourvèdre, 34 percent grenache, 20 percent syrah and nine percent cinsault. The color is a rich and radiant dark to medium ruby hue; the bouquet is a complex weaving of fresh and dried red and black raspberries and currants, with notes of mulberry, cloves, sandalwood and rosemary (with a sight touch of the herb’s resinous edge) and undertones of loam, moss, burning leaves and tobacco-leaf. The mood, then, is autumnal, earthy, almost nostalgic; you could even call this wine old-fashioned in its repudiation of plushness, opulence, alcoholic heat and super-ripeness. It is — no surprise — quite dry, riveting in its blazing acidity and dusty, graphite-infused tannins, though neither these tannins nor the subtle, supple oak halo exert undue influence; rather, the intention is to give the wine a spare, faceted structure that will age well while supporting its elegant and mildly spicy black and red fruit effects. 14.2 percent alcohol. Production was 2,527 cases. We drank this bottle with a medium rare flank-steak salad (tomatoes, arugula and avocado) with a shallot vinaigrette. It would also serve well with more robust fare, particularly, in the ideal of my mind’s eye, with roasted venison or pheasant, rabbit pappardelle or something English, like steak-and-kidney pie. Now through 2021 to 2024. Excellent. About $45.

A sample for review.

It’s not merely a matter of custom but a case of government regulation that the vineyards of Burgundy are officially measured, assessed and codified. The French love to be orderly and rational about these things, though one could argue that when it comes to classifying tiny vineyards no more distant from each other than the width of a country lane or ancient stone wall rationality has little to do with it. Still, the division of vineyards into the status of Village, Premier Cru and Grand Cru and the retention of that code form the basis upon which Burgundy works its magic and cements its reputation as the origin of some of the finest chardonnay and pinot noir wines in the world. This scheme, based on the supposition of the quality of the vineyards, that is, the terroir, and the wines they produce, holds true from Marsannay at the northern end of the Côte de Nuits to Saint-Véran at the southern tip of the Maconnais. I’m sorry that the Wine of the Day, No. 52, isn’t one of those fine chardonnays or pinot noirs from the Côte de Noir or Côte de Beaune — not that I wouldn’t mind tasting a few of those, please, sir — but My Readers won’t be too sorry, since those rare wines cost many hundreds of dollars. Instead, I offer a classy, beguiling and reasonably priced chardonnay from the Mâconnais, the Albert Bichot Viré-Clessé 2013. The region was awarded its own AOC in 1999, consisting of the communes of Clessé, Laizé, Montbellet and Viré in the sprawling and irregularly shaped AOC of Mâcon-Villages. Chardonnay is the only grape permitted. The Albert Bichot Viré-Clessé 2013 was fermented 80 percent in stainless steel and 20 percent in oak barriques and then aged — depending on the demands or blessings of the vintage — 12 to 15 months in the same vessels. The color is shimmering pale gold with a faint flush of green; aromas of lightly spiced green apple, pineapple and grapefruit are infused with a sense of limestone and flint minerality and notes of jasmine and honeysuckle. The wine passes lightly and deftly over the palate, but leaves an impression of pleasing fullness and an almost talc-like texture; bright acidity, however, keeps it spanking fresh and crisp. Citrus flavors take on shadings of pear and peach, all set within the context of chiseled and scintillating limestone elements where oak places a fleeting footprint. Alcohol content is 13 percent. Now through 2017 or ’18 with appetizers and main courses centered on fish and seafood, particularly grilled trout with brown butter and capers, seared salmon or swordfish with a mildly spicy rub; ideal for picnic-and-patio drinking; nothing too rich or heavy, mirroring the delicacy and directness of the wine. You’re not looking for anything profound here, and none such will you find; the motivation is delight and deliciousness. Very Good+. About $19, a local purchase.

European Wine Imports, Cleveland, Ohio.

We needed something red to drink with a pizza that included spicy merguez lamb sausage, so after looking at a dozen or so bottles, I picked the McCay Cellars Trulux Zinfandel 2012, Lodi, because I have experienced the wine in previous vintages and because I respect owner and winemaker Mike McCay’s honest and restrained touch, as in 15 percent new oak, the rest neutral, as to give the wine shape and suppleness without overwhelming it, and 14.3 percent alcohol. Believe me, I have a shelf of zinfandels from Lodi that top the alcohol scale at 15 to 16 percent, and I wanted nothing to do with their jammy, overheated character. With the McCay Cellars Trulux Zinfandel 2012, on the other hand, alcohol content of 14.3 percent keeps the wine sensibly balanced and palatable. The color is dark ruby at the center but shades through medium to lighter cherry at the rim; the bouquet offers scents of raspberries and blueberries permeated by notes of cloves, lavender and graphite, and then, very lightly, a sort of red cherry licorice-cigarette paper element that lends a welcome sense of delicacy. The wine is quite dry but flavorful along the spiced and macerated red and black berry and plum range, and it’s powered by vibrant acidity for propulsive energy. Tannins, on the other hand, feeling carved from dusty underbrush, briers and brambles, are tranquil, deeply set and inexorable. Production was 479 cases. Drink now through 2018 to 2020. Excellent. About $32.

A sample for review.

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