AVAs + AOCs = Who Cares?
Does the American Wine Consumer actually purchase wine based on the American Viticultural Area designated on the label?
Mr. American Wine Consumer: "Look, honey, this chardonnay is from the Santa Maria Valley, so it must be good!"
Mrs. American Wine Consumer: ""I'll say, sweetie, let's get it!"
Mr. AWC: "Okey-dokey!"
Mrs. AWC: "By the way, where is the Sant…
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