Sat 9 Aug 2008
I was in Indianapolis last week, visiting my son, Christopher, and his wife, Sarah, and their two-month-old baby, Sebastian. Yes, the illustrious Koeppel name extends into the future. We don’t have Trader Joe’s in Memphis, nor does Tennessee allow grocery store wine sales, so the point is sort of moot down here, but one morning Sarah and Sebastian and I went to a Trader Joe’s in
Indy so I could check out the wine supply. Friends around the country told me that there are larger and more complete — i.e. more wine –Trader Joe’s in major cities (oops, sorry, Indy, other major cities), but whatever the case, the wine available at this Trader Joe’s was intriguing.
First, I’ll say that I am not a fan of the famous Two-Buck Chuck. The examples I have tried have been bland and anonymous and completely lacking in either personality or character. At the usual $3 a bottle, it’s not a bargain. Come on, people, you have to have some pride.
The wines I chose, however, performed in a manner ranging from decent to remarkably good.
Trader Joe’s acquires many of its wines through regional cooperatives, that is, wineries that many small growers in a vineyard area belong to and to which they sell their grapes. There’s not a thing wrong with that; cooperatives are far more reliable than they were a generation ago. Trader Joe’s also relies on what you might call wine-packing companies, as seems to be the case with the Archeo Nero d’Avola 2006, from Sicily, well, from Sicily, yes, but bottled, according to the back-label, by VI.PE. in Soave, which is, for the geographically-impaired, a long way from Sicily. The name of the winemaker, Ruggero di Tasso, is scrawled on the front of the bottle in gold script.
How’s the wine? Damned good. We drank this bottle with hamburgers, and its deep, rugged, spicy, tarry nature made a great match. The fruit leans toward cherry-berry with a touch of blueberry jam and an element of dried flowers that grows more intense through the robust, tannic finish. I rate the wine Very Good, and it’s certainly a bargain at about $5. D’Aquino Italian Importing Co., Duarte, Cal.
Another attractive Italian red wine, and a bit cheaper, is Il Valone Primitivo 2006, from Puglia, billed on the label as “Italian Zinfandel.” The label also carried the words “Marchese de Petri,” though no connection is made with this nobleperson of the rocks. The wine is bottled by C.-Campagna Gello, PI, Italy.
How’s the wine? Rich, robust and spicy, with rollicking tannins and heaps of dusty, earthy and minerally elements buoying roasted black currant, blackberry and plum flavors. A tide of walnut shell and underbrush come up from mid-palate back, dictating use with hearty dishes and grilled red meat. Another bargain at $4.29. Imported by Americal Beverage Company Inc., San Clemente, Cal.
With pizza last weekend, we drank the Barbera d’Alba “La Loggia” 2006 from Piedmont. This was less distinctive than the other Italian reds I bought at Trader Joe’s. It drank very nicely with the pizza — tomatoes, roasted red pepper, basil, onion and slivers of speck — but even its ripe, fairly juicy black fruit flavors and its spiciness seemed more generic than varietal or regional. So this gets a Good+. About $7. Imported by Santini Fine Wines, San Lorenzo, Cal.
The best of the Italian reds was the grandly (and somewhat implausibly) named Marchesi di Montecristo Nerello del Bastardo 2002,
Vino da Tavola Rosso, bottled by C.V.B.M. in Salgareda, a small town in the Treviso province of the Veneto; Salgareda is about 30 km northeast of Venice. This is an interesting point because the grapes in the Nerello del Bastardo 2002 come from — well, let me reproduce the text on the back label:
Nerello del Bastardo can only be described as a Super Piedmontese wine invented purely for fun. When winemakers in Miemonte wish to make Barolo or Barbaresco, the laws governing these wines only allow a certain quantity after aging (minimum 4 years) to be classified Barolo or Barbaresco D.O.C.G.
“I Superi” (the excess) can only be sold as table wine even though the products are practically the same. Master winemaker Marco Dal Bianco and Italian Wine Guru Simon De Giuli Botta came up with this blend of aged wines adding just a touch of something secret.
This creation is a breakthrough in winemaking. One might say this is the illegitimate child of Barolo and Barbaresco hence the name: Nerello del Bastardo meaning: The Bastard’s Nerello.
The implication is that this wine is declassified Barolo and Barbaresco, purchased by these wily negociants, shipped to Salgareda and bottled there. Surely the “Marchesi di Montecristo” thing is a joke, and if it’s not, I humbly offer a thousand apologies, Excellency. The year was not good; in 2002 Piedmont was hit hard by torrential rains and strong winds. So here, apparently, was the opportunity to buy up wines not suitable for the august levels of Barolo and Barbaresco, blend them (perhaps with a bit of syrah) and sell them to American consumers through Trader Joe’s.
The happy ending to this tale of wine globalization is that the Nerello del Bastardo 2002 is terrific. It’s truly dry and austere in its rough-hewn tannins and dusty oak, but just try to resist a bouquet of dried red and black currants laced with plums and raspberries permeated by exotic spice, orange rind and black pekoe tea. Those qualities are consistent in the mouth, where earthy black fruit flavors are layered with leather, brambles and underbrush. This needs venison or leg of lamb. Drink through 2001 or ’12. I rate the wine Very Good+ and a Great Bargain at about $7. That’s right, about $7. Imported by Santini Fine Wines, San Lorenzo, Cal.
I didn’t buy only Italian wines at Trader Joe’s; the next three are French.
Is the Pouilly-Fume 2007, from Les Caves des Perrieres, the best Pouilly-Fume you’ll ever try? No, but it’s tasty and authentically Loire Valley, a clean, fresh sauvignon blanc that offers spicy and moderately earthy citrus and lime peel scents and flavors enlivened with acid that’s almost crystalline and vibrant limestone and flint qualities. The limestone element expands through the finish and dominates it, giving the wine a one-note conclusion, but we can forgive that shortcoming in a sauvignon blanc that’s so enjoyable and fairly priced, about $12. I rate the wine Very Good. Imported by Plume Ridge Wine Negociants, Industry (I’m not kidding), Cal.
Blason de Bourgogne Cuvee Brut, a non-vintage Cremant de Bourgogne, is made by Les Caves de Bailly a well-run cooperative founded in 1971 in the tiny town of Saint-Bris-Le-Vineux, in the Yonne department. Chablis is nominally part of Burgundy, though it seems awfully far away in terms of geography, climate and presentation. This Cremant offers a delicate peachy-copper color and a bouquet of fresh and dried strawberries and raspberries. The bubbles are tiny and persistent, lending liveliness to a wine that’s already fresh and crisp. In the mouth, there’s a bit of bread dough, a hint of yeast, a touch of almond and almond blossom, all wrapped in a lovely silken texture. Winsome and irresistible. Very Good+. About $11, a Great Bargain. Plume Ridge Wine Merchants, Industry, Cal.
The last of this group was my least favorite. Made by the cooperative Les Vignerons de l’Enclave des Papes, the Valreas “Cuvee Prestige” 2006, Cotes-du-Rhone Villages, would get a better rating from me if it weren’t so enveloped in dusty, gritty, walloping tannins that bury the plum and black currant flavors. A bouquet freighted with potpourri, leather, lavender and sandalwood is seductive enough, so perhaps this little wine needs a year or two to soften. On the other hand, you don’t go to Trader Joe’s and pay $6 for a wine you have to wait two years tSo, I give the wine a Good+ and we’ll hope for the best. Plume Ridge Wine Negociants.
August 10th, 2008 at 4:05 am
You didn’t mention if you had the cotes du rhone villages with food. Would someone who likes tannic wines enjoy it. On the other hand, I think it’s surprising that you can pay 6$ for a wine that you can cellar for two years from Trader Joe’s.
August 10th, 2008 at 9:27 am
When I think “intrepid” now, your shining face will appear in my wine-soaked brain.
August 10th, 2008 at 10:35 am
What continues to amaze me is how anyone in Europe can make a living on the wholesale prices for wine. If it’s imported, and it sells for $5 a bottle here, it likely doesn’t bring the producer more than $2 a bottle, and that includes packaging. Just blows me away, especially after travels to Europe prove that the days of cheap living in Italy and Greece have long past, even for the locals.
August 10th, 2008 at 10:48 am
Hi, Michele, indeed I did not have the cotes-du-rhone villages with food but while tasting through a group of wines. I’m pretty sure that drinking it with some hearty red meat dish would tame those tannins, or at least give them an outlet for their power.
Mr. Hughes, what a place your wine-soaked brain must be, and how proud I am to share a measure of it.
August 10th, 2008 at 10:50 am
Very true, Thomas, I thought about that factor myself. I assume one aspect is that Trader Joe’s must buy whole shiploads of these wines, but still you have to account for the shipping, the cost from the importer and wholesaler and so on. So the producer at the front end of the process can’t be getting rich.
August 10th, 2008 at 11:23 am
As to the cost factors, Tom has hit on a painful reality. In Italy (I will speak only from personal experience) there is such a glut of wine, some of it really good, that producers are forced to sell much of it at absurdly low prices – in spite of the fact that the local cost of living is very high. After all, domestic demand continues to fall, the dollar buys nothing, so a key (THE key) export market is in danger of not being able to absorb the juice. Even Germany, crazy at it is for red Italian wine, can’t take enough of it off their hands.
This is a rough time for the winemakers in Italy and, I presume, other countries in the Euro zone. It’s a bitter irony that the wines keep getting better and better after massive investments in land, equipment, real estate and people development. The payback, currently and for all but the blessed few, is truly a bitch.
August 10th, 2008 at 12:34 pm
An interesting and sad, picture, Terry, considering that OUR point of view is that the Europeans are cleaning our clocks economically because the euro still reigns like an emperor over the dollar. When you look at, for example, the prices of French and Italian cheese at the grocery store, which are half again and in some cases twice what they were two years ago (or six months ago), Americans can’t help feeling oppressed. I guess globilization is more subtle and layered than we suppose.
August 10th, 2008 at 4:47 pm
Congrats on the addition to the family! A cigar will be smoked in his honor.
I’m in Cleveland again, and there’s a Trader Joe’s not far from where I’m staying. Eclectic mix of ingredients and prepared foods, and the place is always packed. Here too they’re allowed to sell wine, though the in-store tastings run ten cents per sample. Oh, my aching wallet!
The prices are quite reasonable and the selection is often interesting. Generally the person doing the pouring knows a great deal about the wines on offer–something you don’t normally see at regular grocery stores, which tend to stick to the Yellowtail/Gallo kind of wines.
As for the economics of the situation, if Europe moved to a true free market and dropped all wine subsidies and allowed winemakers to fail while others survived (perhaps even some AOCs/DOCs would disappear entirely), then we’d probably see more “fair” pricing all around, but there’s probably as much chance of that happening as the USA getting rid of our massive corn welfare. (Rant over.)
August 11th, 2008 at 8:20 am
Benito, 2 points.
1. My condolences for being in Cleveland.
2. The end of EU subsidies wouldn’t have much effect on pricing. While small farmers/wine producers often get something, it is of course the big boys who rake in all the subsidy money (NB: it happens in our happy land too.)
You have to remember that the cost of shipping, storage, import duties, etc, etc, all add a lot to the cost of a bottle of wine. If I as an importer buy wine at 2 euros, about $3, all of those costs double the bottle price. Then our rather un-free-market 3 tiered-distribution system enters into the picture, with decent markups at each level. The $3 bottle becomes a (say) $15 bottle to you, the consumer.
How much is the producer actually making? Not quite enough to pay for the steep increases in fuel, bottles, corks and labor, among other things. He may or may not be able to upgrade his plants because of each of these factors. He may be forced to sell a lot of the wine to a bulk packager because he can’t afford the bottles, etc. And he’s probably in hock because he’s made upgrades to each of aspect of his agricultural and cellar operations.
The smaller producer is getting by, barely. And there’s very often at least 2 other incomes from other sources to keep the operation afloat, viz., other family members who put everything they make into it.
August 11th, 2008 at 10:40 am
Terry,
I agree completely with your analysis. When I was in retail and made annual trips to VinItalia, in Verona, I used to marvel that small producers could even afford to pay for a booth. Then, I began to meet the families behind the wine and learned what it took for them to survive, and their level of devotion to the wine venture, for many, at great cost to their other income-producing activities.
Cooperatives help many of them, but a poorly run one can also suck them dry.
August 11th, 2008 at 10:48 am
Amen, Tom, and those are the kinds of producers we are seeking out. They’ve got mud on their boots and heaven in their hearts.
August 11th, 2008 at 12:51 pm
Terry, perhaps you can really help some of these small family producers, but do they make enough wine? Isn’t a lot of this stuff sold locally? what are the economics involved?
(and i think you have the title of your first book about your italian wine adventures: “Mud on their Boots and Heaven in their Hearts.”)
August 11th, 2008 at 5:02 pm
Fredric,
That’s where the cooperatives come into the picture. Italy is filled with them, and they give many small producers a place to put their products. Some cooperatives are top notch that command good prices for their wines–some are not.
Think of Produttori del Barbaresco. That’s one of the top notch cooperatives.
August 12th, 2008 at 6:18 am
When I started writing about wine 24 years ago, cooperatives were considered the lowest common denominator of winemaking. Wholesalers and importers would always say apologetically, “Well, it’s from a co-op, but it’s really good.” That’s an unfair assessment, of course, especially with improvements in basic techniques — yes, you can actually keep barrels and tanks and hoses clean!
August 17th, 2008 at 1:40 pm
I agree with your assessment of the Trader Joe’s imports. I’ve had (still have) bottles of the Bastardo from 1999, 2000 and 2002, and all have been excellent. The 2000 is my favorite, but the 1999 is still drinking well. They remind me of the inexpensive Nebbiolo wines that were available in the early 1980s. I drank my last magnum of Dessillani Spanna ($4.99/magnum) about three or four years ago. Wish I had more.
I was also lukewarm about the Barbera d’Alba, although it is still a great QPR at $5.99. The Valreas varies from year to year. The 2001 and 2004 were excellent; the 2005, a bit weak considering the vintage. I haven’t tried the 2006 because it’s been sold out every time I get to visit TJ’s.
My notes on these wines are at my blog: http://www.artisanwine.blogspot.com. Would love to have some new visitors and comments.
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