Sun 7 Oct 2007
What Did Eric Asimov Do Wrong?
Posted by Fredric Koeppel under Ethics in Reporting & Reviewing[8] Comments
Yesterday — Oct. 6 — The New York Times ran this “Editor’s Note” in its Corrections area on page A2: 
An article in the Dining section on Sept. 26 by Eric Asimov reported on the restaurant scene in Portland, Ore., and one of the establishments mentioned was Paley’s Place, owned by Vitaly and Kimberly Paley. Mr. Asimov said that it had “a warm and intimate dining room” and that Paley’s Place “is recognized as one of the top restaurants in the Northwest, if not the country.” He also wrote that Paley’s Place was one of several restaurants that had “served as an incubator for much of the talent that is making its mark today.”
Mr. Asimov is a friend of the Paleys, and while doing reporting for the article in Portland, he selected wines for a dinner he attended at Paley’s Place, which reported his presence in advance.
Even though Mr. Asimov was not reviewing or assessing the restaurant, he should have disclosed in the article his friendship with the owners, and he should have not created the appearance of favoritism toward them by participating in the wine dinner, for which he accepted no compensation.
Well.
This brouhaha started when journalist and blogger Kevin Allman posted to his blog Oct 1 questioning the ethics of Asimov’s favorable mentions of Paley’s Place, in the article in the Times and earlier this summer on his official blog The Pour, in light of the fact that at a wine dinner at Paley’s Place, Asimov was a featured guest and selected the wines for the event. The restaurant promoted the dinner using Asimov’s name; in the press release, the wine writer was called “our dear friend.” (In its food events listings for that week, The Portland Mercury stated: “Fancy pants New York Times wine critic Eric Asimov makes an appearance at Paley’s informal Wednesday wine tasting.”)
So it looks as if Asimov participated in a special event at a restaurant owned by his friends and then wrote favorably (extremely favorably on the blog) about the restaurant.
But are Asimov and the Paleys friends? Allman uncovered the fact that Vitaly Paley’s mother, a piano instructor at the Mannes School of Music in New York, has taught Asimov’s younger son Peter since 2000. In an email message, Asimov responded to Allman by saying that that relationship was “irrelevant” to the article, and I agree with Asimov. If the brother of my daughter’s dentist made wine in California and sent me some bottles to review, I would not recuse myself from the task, though if I wrote a negative review I would recommend that my daughter find a new dentist. Perhaps the Paleys like to think that Asimov is their good friend, or perhaps (more likely) the phrase was a touch of hyperbole, not an uncommon factor of press releases.
Nor do I agree with the “Editor’s Note” that Asimov should not have participated in the event. Critics, reviewers and commentators of all sorts are constantly asked to make presentations, serve on panel discussions, act as judges in contests and perform in other ways befitting their status as voices of opinion and authority. Would the Times require Michiko Kakutani not to speak at a convention of writers, publishers and editors or A.O. Scott not to be a juror at a competitive film festival? I imagine that diners at Paley’s Place that night in July were thrilled to meet Eric Asimov and taste wines that he selected for the dinner.
But conflict of interest is not merely about facts and real relationships but about appearance. While an aside on his blog and in the article in the Times about his son’s piano teacher being the chef’s mother would have been interesting and amusing, the necessary point that needed mentioning was Asimov’s involvement in the dinner. Chances are that the event where he was featured (“our good friend”) had nothing to do with the praise that he lavished on Paley’s Place; the fact that the event and his advertised participation were mentioned neither on his blog nor in the article is a serious lapse in judgment.
Having said that, I’ll mention that many of the responses to Allman’s blog and others that picked up the subject exude an unseemly air of schadenfreude, as if the “fancy pants” wine critic is getting his due, as if because Asimov writes for the Times and a national audience he’s automatically too big for his britches and deserves to be taken down.
Sorry, but Asimov is not being outed as a corrupt journalist; what he did is called in civilized circles “a mistake.” He got enthusiastic about a restaurant; perhaps he was swayed slightly by that peripheral relationship to his son; maybe he just had a lot of fun and thought the place was great. Is he human? Guilty as charged. Should the Times have taken note of this lapse and explained its position in the “Editor’s Note” yesterday? Of course, but pardon me if i say that this episode does not represent the downfall of journalist ethics.
By the way, Asimov lists this blog and my website, KoeppelOnWine, on the blog roll of The Pour. Gotta problem with that?
Photo credit: Brent Murray/NYTimes.com.
October 7th, 2007 at 9:53 pm
I think if Mr. Asimov had simply disclosed the nature of his relationship within the article, we wouldn’t even be having this conversation. No harm no foul to me.
October 7th, 2007 at 10:54 pm
What a story!! I am shocked, really!
First thing tomorrow, I will cancel my subscription to the Times. Non, mais..!!
Non, seriously, who cares?? Here is something that will surely be a very important theme of discussion within the small world of the wine-bloging sphere for the next 3 weeks and it’s kinf of sad. Let’s leave that to the “People” magazines. It’s worth them.
I hope this will not interfere too much with the content of the best blog out there: yours as well as The Pour…
Let’s focus on the essential: what is new out there? what is to be bought and drunk??
So little time, so many wines.
October 10th, 2007 at 7:53 pm
my writer gal Kim (she get paid to do this) says it was probably a moment for the Times to do a little bloodletting and this was a good, innocuous opportunity to pay the piper on some other account (re: creds)
October 11th, 2007 at 9:02 am
the ways of newspaper politics are byzantine.
October 12th, 2007 at 5:01 pm
I found myself thinking about your post all morning, so decided I should probably respond rather than stew in private.
I review books–lots of books. I don’t buy these books, they’re given to me. Virtually every book was written by someone I know. Some I know well. Some I know less well. Some I like personally. Some I would cheerfully never see again.
At no time, however, does anyone suggest that the fact the books were free, or the fact that I know the people who wrote them, means I can’t review the book.
I think it’s right to disclose relationships when you think they may be seen as making your wine review or restaurant review biased. But surely this is taking the idea (fiction, really) of impartiality to excess? All kinds of things influence wine reviews: mood, traffic conditions on your way home, the label, the name on the label, how much you paid for it, whether you’ve liked this wine in the past, etc. Ditto for restaurants.
I agree with you, Fred. This was an “oops, should have handled that matter better” moment for Eric, not a “tar and feather him for biased reviews” moment.
I’m considering appending some version of the following to all my published book reviews: “In the interest of full disclosure I wish you to know that I didn’t pay for this book. I had drinks with the author of this book at a convention in Minneapolis in 2007, passed by the author’s partner in a hotel lobby in 2004, carpooled to a conference in a mini-van with this author in 2005, and once discussed the subject of this book with the author when we were in an elevator.”
Ridiculous.
October 13th, 2007 at 11:21 am
Yer right on the money, Doc. I was book review editor for my newspaper for 15 years and reviewd books for 20 years. I also reviewed classical CDs. (And wine, of course.) All of these materials came to us free. And as you point out, no one ever said, how dare you review books or CDs or wine that comes in the mail free to you, you’ve compromised your integrity. And, when one is a journalist in the arts or food or wine, unless you live in complete isolation, like a hermit in a cave (with FedEx and UPS) then inevitably you come into contact with the very people you sometimes write about. That factor simply means that you must be ever vigilant in maintaining objectivity and reason.
March 8th, 2008 at 11:53 pm
“Gotta problem with that?” should read “Got a problem with that?”.
“Gotta” means “Got to”, as in “Gotta run now.”
It doesn’t mean “Got a” as in “Got a problem with that?”.
April 15th, 2009 at 12:49 pm
My fellow on Facebook shared this link and I’m not dissapointed that I came to your blog.