Mon 2 Aug 2010
You know how it is. It’s gin and tonic season, and you go to the grocery store and pluck a bottle of the usual tonic water
from a shelf and there it is. One day, however, I was in Whole Foods, and I saw, on a bottle shelf, a four-pack of little bottles of Fever-Tree Tonic Water, so I bought a set and the next time I made gin and tonics of LL and me, I used it. Wow, what a difference! More effervescent, sharper, tangier, drier, chastely medicinal, great balance; tonic water for grown-ups. Next time I was at Whole Foods, however, the store was out of the Fever-Tree Tonic Water but had Fever-Tree Bitter Lemon. This is slightly yellower that the pale tonic water and a little cloudy from pieces of lemon pulp. It too contains quinine, the basis of tonic water, but the lemon component seems to lend more body and a citric tang that jazzes the dryness and slight bitterness without being puckery. I suppose one cannot call the cocktail of gin and bitter lemon (with a squeeze of lime juice and a slice of lime; a sprig of mint is good too) a gin and tonic, but it’s one of the most refreshing and summery cocktails around.
Fever-Tree was launched in 2004 by Charles Rolls and Tim Warrilow; Rolls ran the Plymouth Gin company. Fever-Tree, which is based in London, also makes ginger ale and ginger beer that I would dearly love to try. Fever tree was the name given to the cinchona tree from which quinine is derived. British officers in India began mixing quinine with water and sugar in the 1820s to ward off malaria, and it must work, because I’ve consumed about a billion gin-and-tonics in my lifetime and I’ve never had malaria. Fever-Tree products contain no preservatives, artificial sweeteners or coloring agents.
A four-pack of 6.8 fluid-ounce bottles is $4.99 at Whole Foods.




rim, makes a spectacular presentation that leads to an equally spectacular taste.
crackers. I skipped lunch today, and I don’t want to pour this perfect martini, perfect as it may be, into a completely empty stomach.”
hospitality industry experience! That’s a confidence booster! I think I would prefer to be instructed by a short guy named Guido who learned his craft in the brothels of Montevideo in the 1950s.
gin and a splash of vermouth. In other words: Not Vodka!
base — don’t want the thing to tump over — is now almost universally and mistaken referred to as a “martini glass;” even bartenders commit this error, certainly because of the wide popularity of “martinis” and “martini bars” in the 1990s and early 2000s. By what linguists call “back-formation” — “the creation by analogy of a new word in the false assumption that the existing word is a derivation of the new word, i.e., ‘to burgle’ from ‘burglar’” — the glass once known as cocktail, because cocktails were served in it, became tagged by its ubiquitous and multiplying contents. And in a further eroding of authenticity and integrity, all the drinks served in a “martini” glass are now, at least in some quarters, called “martinis.”
invented only yesterday in the increasing drive for splashy signature drinks in bars and restaurants.
from New York, specifically Manhattan, to London, where the swinging set indulges in swank Mayfair bars presided over by mixologists — and notice that we use the word nowadays without the irony of an arched eyebrow or raised fingers making invisible “quotation marks” — I say, where the mixologists tender their art in a style combining the best of British tradition with the most avant-garde of world beat concepts and ingredients.
