Wine of the Day, No. 317, and a heartwarming narrative
It's an article of faith among marketers of wine and spirits that the Millennial cohort wants to consume products with stories that somehow make what they're drinking seem more authentic and connected with human qualities. Well, here's a story they'll clasp to their bosoms with glee and gratitude.
Robin and Andréa McBride are half-sisters who grew up not…
Keep reading with a 7-day free trial
Subscribe to Bigger Than Your Head to keep reading this post and get 7 days of free access to the full post archives.