Sat 11 May 2013
We don’t frequently purchase products of the vine with a social or cultural program in mind, and when the rare opportunity comes along, it’s usually in the field of the environment. Steelhead Vineyards, for example, donates 1 percent of sales to environmental projects through 1% for the Planet, the non-profit organization based in Waitsfield, Vermont, that coordinates contributions to environmental groups from more than 1,000 business and corporate members. Buy a bottle of Steelhead’s sauvignon blanc or pinot noir wines, and you know that in some small measure you’ll helping the global ecology.
A recently released sparkling wine, Égalité Crémant de Bourgogne Brut , takes such a concept into actual social and cultural realms by focusing on LGBTQ issues, including the struggle for same-sex marriage laws. The initials (for the uninitiated) stand for Lesbian, Gay, Bisexual, Transgender, Queer, and before the retrograde among My Readers make the obvious joke about redundancy, “Queer” in this compound designates individuals who take a radical approach to any sexual or gender identification or, on a simpler and opposite level, those who “question” their sexual or gender identity. The creator of Égalité Crémant de Bourgogne Brut — Biagio Cru — in honor of the sparkler’s launch, donated close to $7,000 to various LGBTQ organizations; in addition, an unspecified portion of the sales of Égalité will be donated to such groups. On the product’s Facebook page, you may vote for the groups to which the organization donates
Allow me here to quote from the press release I received: The Égalité concept is a product of exhaustive research by Biagio Cru, as well as input from the gay community. In conjunction with Biagio Cru, its name and label were developed through a focus group that brought together gay and straight participants with diverse backgrounds, including leaders in the fight for same-sex marriage. Perhaps the committee-approach accounts for the feel-good generic quality of the label, looking like a thousand Valentine cards, but what counts is the product in the bottle, n’est-ce pas?
Égalité Crémant de Bourgogne Brut offers a pale gold color with a darker gold center; tiny golden bubbles foam upward in constant flurry. A blend of 45 percent pinot noir, 30 percent chardonnay, 20 percent gamay and 5 percent aligoté, this Crémant de Bourgogne is more substantial than most models; it’s toasty and nutty, with notes of roasted lemon and lemon drop, quince and crystallized ginger and hints of cloves and caramel. As the minutes pass, touches of glazed pears, tobacco, cinnamon toast and acacia emerge, while the texture, highlighted by zinging acidity, broadens with elements of limestone and chalk. It would be nice if the wine offered more in the way of refreshing delicacy and elegance, but that’s a stylistic choice; this is for those who prefer a sparkling wine with a more weighty, smoky mature-feeling. 12 percent alcohol. Very Good+. About $24.
Imported by Biagio Cru and Estate Wines — and don’t you know Diageo Chateau and Estate Wines loves that — Roslyn Heights, N.Y. A sample for review.