That’s a trick headline. I’m not talking about Rioja, as in one of Spain’s most ancient and notable wine-producing regions, but La Rioja, the oldest of Argentina’s vineyard and winemaking areas known principally for white wines from torrontes and muscat of Alexandria, though recently there have been plantings of red grapes. Lying to the north of the far better-known and productive Mendoza, La Rioja is quite arid and lacks even enough water for irrigation, making grape-growing a challenge. The two red wines I’m going to mention today are not profound or complicated, but they are thoroughly drinkable and enjoyable, besides being priced right. They come from Bodegas San Huberto, the owners of which also have a winery in China, which surely must be the wave of the future, if only producers could figure out what the palates of the people really want. Other than the super wealthy, who spend fortunes on Classified Growth Bordeaux and Grand Cru Burgundy, most wine-drinkers in China, according to recent research, seem to prefer sweet wines.

Anyway, the question of Chinese wine-drinkers aside — though it looms over Europe — the San Huberto Malbec 2010, La Rioja, offers a dark ruby-purple color and meaty, fleshy spicy aromas of ripe black currants, blueberries and plums. In the mouth, the blue and black fruit flavors taste slightly macerated; there’s a touch of fruitcake, a hint of cloves, a shy note of bittersweet chocolate. The wine is smooth and mellow, moderately dense and chewy, with enough soft, grainy tannins and lively acidity to lend support and make it appealing. Both of the wines under consideration today are 100 percent varietal; both were made completely in stainless steel. 13 percent alcohol. Drink through the end of 2012. Very Good. About $11, though often discounted around the country to $9.

The San Huberto Bonarda 2009, La Rioja, also sports a dark ruby-purple color but tinged with magenta. This is rangier, earthier, wilder than its stablemate, opening to layers of briers and brambles and graphite-like minerality; it feels drenched in ripe blackberries, blueberries and mulberries imbued with baking spices and a slightly roasted quality, and it definitely has more edgy tannic grip, though it’s quite approachable. 13 percent alcohol. Drink through the end of 2012 with burgers, pizzas, braised meat dishes. Very Good+. About $11, a Terrific Value.

Jomada Imports, Lake Zurich, Illinois. Samples for review.