Sun 20 Nov 2011
This little item in The New York Times caught my eye, and that is, the official wine of Lincoln Center, the great performing arts complex in Manhattan, is supplied by William Hill Estate Winery, in California’s Napa Valley. Wonder how many beautifully dressed and bejeweled patrons of the arts know that the wine they’re sipping at the center’s receptions and galas is made by a winery owned by E.&J. Gallo. That’s right, Gallo, the world’s second largest wine company, purchased the William Hill facility and vineyards in July 2007, another in a series of sales and acquisitions that the producer had undergone since 1992. And in other wine-related news, the booth that Lincoln Center maintained at this year’s Fashion Week in New York — begging the question of why Lincoln Center needs a booth at Fashion Week — featured a Kim Crawford wine bar. Kim Crawford is a winery in New Zealand, specializing in sauvignon blanc, riesling, chardonnay and pinot noir, that since 2006 has been owned by Constellation Brands, the world’s first largest wine company.
Who chose these wines for Lincoln Center to celebrate? What kinds of deals were made? Why does Lincoln Center align itself with giant global corporations when New York City is a vibrant hub of the wine world where every style and type and price of wine is available? Most important, why is the Official Wine of Lincoln Center not a product of New York state? What a boon it would be for the state’s neglected wine industry if the planners and PR people at Lincoln Center positioned the might of their attention and money behind Long Island and the Finger Lakes, where a multitude of excellent, delicious and accessible wines are made. On the other hand, what a boost it would be if the restaurants of New York would do more than pay lip-service to New York state’s wines by including the safe and obligatory two bottles on their wine lists, if even that many. Eat local? New York restaurants are all about that concept. Drink local? Never.
Anyway, as far as Lincoln Center is concerned, faced with the marketing power of Gallo and Constellation, the wineries of New York don’t stand a chance.
Image of Lincoln Center from nycgo.com.