Thu 4 Nov 2010
And Where Is Umpqua Valley?
Posted by Fredric Koeppel under Cabernet franc , Oregon , Pinot blanc[6] Comments
I know that readers hate posts that begin like “So-and-so winery turns out minuscule amounts of …” because it means I’m writing about wines they will never see. Nonetheless, in the interest of comprehensive coverage, I must occasionally bring such producers and their wines to your attention. The hills and dales and byways of California, Washington and Oregon (yes, and many other states in this Great and Shining Union) are filled with small family-owned wineries that hardly ever receive national coverage, and when one contacts me and offers to send me samples of their wares, I usually say, “O.K., let’s see what’s going on.”

One example is Misty Oaks Vineyard in Orgeon’s Umpqua Valley. This appellation in the southern part of the state is formed by the conjunction of three mountain ranges and the Umpqua River, all of which come together to form many distinct little valleys and microclimates. Grapes have been grown in Umpqua Valley since the 1880s, when German immigrants who had worked for Beringe, came north from California. Umpqua is home to 21 wineries.
Steve and Christy Simmons, owners of Misty Oaks, came to Umpqua — which means “thunder water” or “across the waters” — from Alaska. They have 15 acres of vines that range from 300 to 1,000 feet elevation. The red grapes are pinot noir, cabernet franc and malbac, the whites cool climate pinot blanc, pinot gris and gewurztraminer. I recently tried the Pinot Blanc 2008 and Cabernet Franc 2008.
_____________________________________________________________________________________________________
The Misty Oaks Constitution Ridge Pinot Blanc 2008, Umqua Valley, is about as pretty as pinot blanc gets. The color is radiant
medium straw-gold. Aromas of lemon balm and lemon curd, delicate peach and pear and a hint of petrol entice the nose, while in the mouth, the wine, which ferments and aged half-and-half in stainless steel and wood, is suave and svelte and displays gratifying balance between soft, almost pillowy ripe lushness and clean, spare elegance. Flavors of lemon and pear with a hint of melon and lightly buttered toast turn smokier and spicier in the glass, and the finish brings in a tinge of lime peel and shale-like minerality. The wine could use a slight jolt of acidity to lend more liveliness, but mainly this is a terrifically appealing pinot blanc. Production was 220 cases. 13.8 percent alcohol. Very Good+. About $16.
_____________________________________________________________________________________________________
The Misty Oaks Jones Road Cabernet Franc 2008, Umqua Valley, captures the dark, spicy, tarry side of the grape. This is
very intense, very concentrated, and you have to give a glass of the stuff a little patience to elicit what turn out to be pretty damned heavenly strains of black currants, blackberries and blueberries set against a beguiling background of rhubarb and black olive, bacon fat, dried thyme and a touch of bell pepper. I mean, this is spot-on for an Anjou cabernet franc. In the mouth, you run into some dusty truculent tannins and brooding granite-laced earthiness that a year or two should bring to bay, though the wine’s slowly unfurling black and blue fruit flavors, etched with filigrees of bitter chocolate and potpourri, hold immense promise through 2015 to ’18. Production was 75 cases. 13.9 percent alcohol. May I just say that this is one of the purest examples of a 100 percent cabernet franc wine I have tasted from the West Coast. Excellent. About $28, and I’m sorry, I wish more were available.
_____________________________________________________________________________________________________
November 4th, 2010 at 9:09 am
**Im a student at the Masters in Wine Business program at the Burgundy School of Business … I used Umpqua Valley as a case study for part of a wine marketing paper I wrote. I just thought I would share the facts below for anyone who is interested =)
Umpqua Valley is a great case to show importance and success of ‘coordinated/community marketing’ for small wine producers/regions. Parts of their marketing plan were:
- Utilizing the state transportation system by requesting what is known as ‘tourist oriented directional signs’ to be placed on the highways and roads leading to the region.
- Developing a website that informed tourists of the natural and historic qualities of their region.
-Providing detailed and well researched information for prospective buyers of the vineyards for sale as well as made marketing efforts to bring the potential buyers to those properties.
-Stressing the importance of offering educational wine tastings as well as ones for fund-raising: the educational ones helped to promote their local image while the wine tasting fundraisers provided money to put back into their marketing budget.
Offering private judging events to bring in wine critics and writers to critique their wines and provide themselves with an alternate source of publicity.
-Having an Umpqua Valley Winery Passports printed out to promote the tourists to stop at many of their vineyards and offered a complimentary gift once they had five stamps in their passports.
-Creating a yearly marketing conference for all the local wineries to keep their priorities in line in for the years to come.
November 4th, 2010 at 11:49 am
Ceci, this is fascinating. thanks for sharing your research. I’m sure that many smaller or burgeoning wine regions could learn a lot from these points. I would think that these steps would be particularly helpful for communities of small producers, especially focusing on the region itself and the tourist trade; considering the circumstances, that aspect must be more important that national marketing strategies; I mean, there’s only so much wine to go around.
November 4th, 2010 at 8:37 pm
Bingo! You’ve hit on one of my favorite Umpqua Valley AVA wines. Steve’s Cab Franc rocks. It’s why we live here. That our region can grow such fruit.
As a reformed CA wine snob I highly recommend a visit to this new star and absolute hidden gem. We are NOT at all like the Willamette Valley. Try the HillCrest Petite Sirah!
Umpqua Valley is an overall name for a region that is known as “The Hundred Valleys
of the Umpqua” The Umpqua refers to the major river system of this Southwest county of Oregon. The AVA is 70 miles N-S and 35 E-W. Currently, there are 24 tasting rooms with projects of 100 more in 10 years. No kidding.
It’s 125 miles north of CA on I-5 (a 6 hr drive from San Francisco.) and shares a similar climate. The first Pinot Noir was planted here in 1961 and before that Zinfandel was planted in 1888. This is a rich and fertile land.
Take my word for it as a wine guide here; don’t miss AVA.
November 7th, 2010 at 1:44 pm
Scooped again and the use of truculent as an adjective awesome. Yeah these guys are right down I-5 from us but we have yet to stop I have to get some of this juice and shelf it. I likes me some great Cab Franc.
Now I have to go see them. I’ve even spent the night in Sutherln, OR but never took the time to head in their diection off of I-5. Thanks for heads-up.
November 15th, 2010 at 12:42 pm
Sounds as if I have to get up there sometime.
April 28th, 2011 at 12:49 am
The Umpqua AVA is everything you have said and much more. It is an amazing experience to visit all of the small estate vineyards in this AVA. One highlight that has not been mentioned here is the fact that Reustle Prayer Rock Vineyards won the distinction of “Small Winery Of The Year” at the 2010 “Riverside International Wine Competition.”
http://www.reustlevineyards.com/
Also worth a mention… Hillcrest Vineyard is the oldest estate vineyard in Oregon and Palotai Vineyard has a Hungarian “old world” charm that should NOT be missed.
http://www.hillcrestvineyard.com/
http://www.palotaiwines.com/
As you can tell I am a huge fan of this AVA. My wife and I love touring the area and are working on filling up our winery passport (mentioned above). I agree Fredric… you SHOULD “get up there sometime”