Tue 27 Jul 2010
Root Beer Journal III: Frostie, a Soft Drink Meltdown
Posted by Fredric Koeppel under Root beer[5] Comments
Let’s just get this said right up front: Frostie Root Beer is terrible. Certainly it’s a well-known brand, with its jolly, frosty little
elf on every bottle. The brand was created in Catonsville, Maryland, in 1939. It was sold to Monarch Beverage Co. of Atlanta in 1979, purchased by Leading Edge Brands of Temple, Texas, in 2000, and bounced to Intrastate Distributors of Detroit in 2009. Frostie is like the foster-child of root beers.
The ingredients: “Carbonated water, high fructose corn syrup, caramel color, sodium benzoate (a preservative), citric acid, natural and artificial flavors.”
As far as the impression goes, the emphasis is on the adjective “artificial,” because Frostie is the most artificial tasting of the root beers I have tried since I began this root beer journal. However one wants to say it, artificial, synthetic, plastic, chemical, take your pick, but such terms as natural, delicious and appealing don’t apply. And it’s pretty damned sweet. A high note of vanilla packs no root beer punch and leads to no real character. There are too many better root beers on the market to bother with this one.
July 28th, 2010 at 2:02 pm
Kudos on the vintage design, but I hate to hear that it’s that bad.
I got a press release yesterday for Three Olives Root Beer Flavored Vodka. I honestly thought it was a joke at first.
July 29th, 2010 at 8:51 am
ha, i received that press release too. and who knew that National Root Beer Float Day is coming up?
July 29th, 2010 at 9:23 am
Glad to say I’ve never tried Frostie and from the ingredients list it’s no wonder it tastes so bad.
October 3rd, 2010 at 2:19 pm
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January 18th, 2012 at 5:13 pm
One man’s terrible is another man’s wonderful.
I grew up on Frostie Root Beer. It was a long 20 plus years until I found it in a small out of the way grocery store in Southern West Virginia one day. I bought every 20 oz. bottle(now plastic)and me and my father(74) enjoyed every bottle as much as we did in the old days. I have too have tried many root beers and find what was described by you as “artifical” most pleasing. Taste’s differ by preference.