Readers, I’m sitting in a sala at the Barbera Meeting 2010 in Asti, waiting for the first blind tasting to begin. There’s a hush of anticipation, or are we just all fagged out by jet lag? This is an interesting experiment, to post to the blog at an actual event as it occurs. The organizers set this up intentionally, and perhaps the situation is a testimony to the importance, or growing importance, of the collective blog voice for the world of wine making, marketing and buying.

Ah, now we’re getting a welcome from a representative of the Ministry of Agriculture. He’s thanking the journalists but especially the bloggers, “for putting the Barbera Meeting in touch with the world.” We’re being video-taped, so maybe we’ll end up on television. There was already an article about “us” — the bloggers — in the local paper on Saturday.

And now they’re starting to pour the wines.

I’ll be back.