Here’s the text on the back label of the Lost Angel Petite Sirah 2006, Central Coast, “cellared and bottled” by Sapphire Brands in Paso Robles:

Legend has it, an angel came down from the sky to explore the garden of earthly delights and lost her way. Tired of searching, she created her own paradise in the region now known as Paso Robles. So happy with her utopia on earth, a tear of joy fell from her eyes and landed in the rich fertile soil. From that tear a vine grew reaching for the stars, trying to show the angel her way home.

Well, legend has it that astronauts did not walk on the moon, that Barack Obama is an illegal alien and that Mahmoud Ahmadinejad is an operative for the Jewish Anti-Defamation League. I mean, really, don’t insult my intelligence with this crap. This isn’t “marketing”; it’s complete sentimental inanity. Please tell me, My Readers, that you would not read this hoo-hah on a back label and think, “Awww, how sweet, I think I’ll buy this wine,” which by the way, is about as generic as red wine gets and is no bargain at about $13, the price I paid.

Lost Angel is a label from EOS Estate Winery, which should know better.