Fri 7 Nov 2008
What can I do with this “press release” I received by email today except to reproduce it here the way it was sent to me? Perhaps no comment is necessary. Well, one comment: I promise that whoever wrote this “press release” really did spell “muddle” as “muttle.” And one more comment, actually a question: Can “Platinum Bruno’s Martini” actually cost $38? And notice that it’s no longer sufficient to be well-dressed; “chic attire” is requested.
From: Katherine Rothman [mailto:email@example.com]
Sent: Friday, November 07, 2008 10:57 AM
Subject: three unique and sexy drinks from from Bruno Jamais Restaurant Club
For More Information
Please Contact:Katherine Rothman
At KMR Communications, Inc firstname.lastname@example.org
***If you would like to run this as a contest, we are happy to offer two readers one certificate for any of the drinks below.
BRUNO JAMAIS RESTAURANT CLUB
1)PLATINUM BRUNO’S MARTINI $38.00
muttle four slices of orange in a Boston shaker add two ounces patron platinum tequila
3/4 oz peach schnapps
served up op in a double martini glass (chilled)
2) This cocktail is collaboration between Bruno Jamais and Sommelier Benjamin Maury. Bruno wanted a signature cocktail using his favorite liquor, patron platinum. He wanted something strong yet smooth. Bruno liked the way orange flavor is often used to complement tequila using liqueurs such as Cointreau or triple sec but to refine the taste Maury suggested that they use fresh orange instead. The peach schnapps was then added, blending perfectly with the orange while adding a hint of sweetness. . Initially this drink was to be served in a rocks glass over crushed ice following the tradition of the caipirinia but in keeping true to New York style they decided serve it up. Thus, creating the “Platinum Bruno’s Martini.”
Crème Brûlée Martini, traps that seductive dessert in a glass and, when topped with that grid of caramel, gently set across the rim, makes a spectacular presentation that leads to an equally spectacular taste.
Then, there’s the Sexy Back, which Maury says was inspired by all the lovely ladies (and their backs) that walk up to his bar. In this one a mix of citrus vodka, creme de cassis and sour mix are topped with a little Champagne for a complex, effervescent cocktail. Stop by next time you’re on the Upper East Side and try one for yourself.
Ph: 212 396-3444
Bruno Jamais Restaurant Club brings the French Riviera to the upper east side. Where else can one dine in style until 3am with delectable cuisine such as chocolate soufflé and Foie Gras? The service and décor are equally impressive. The restaurant received the “Best Interior Design” award by Hospitality Design Magazine. There is also live entertainment on Monday nights with the best of jazz and soul. On a cold winter’s night, allow debonair owner Bruno Jamais to make you feel at home and beat the doldrums of winter. With Chef Hok Chin at the kitchen’s helm the cuisine is sure to delight even the most discerning palates. Bruno Jamais and Chef Hok Chin have created a unique menu that has an Asian influence without losing its French integrity. Bruno Jamais is also the perfect place to book your private party and can accommodate up to 200 diners for a buffet dinner or 70 people for a sit down dinner. For those upper east siders who are tired of trekking downtime for an evening of fun, this exclusive venue has it all. If you are looking to see stars, celebrity patrons have included: Billy Baldwin, Joan Rivers, Cindy Adams, Chazz Palminteri and even former President Bill Clinton. Reservations are suggested and chic attire is requested. BRUNO JAMAIS RESTAURANT CLUB — The restaurant received the “Best Restaurant Design” Award by Hospitality Design Magazine for 2004.
24 EAST 81 STREET NY NY www.brunojamais.com
What’s interesting to me, or, you know, like tragic, is that websites like clubplanet.com and about.com mention these cocktails completely uncritically and even use the language of this “press release,” which has been making the rounds, I discovered, for at least a year. No wonder “journalists” get a bad name.