Wed 30 Jul 2008
So, we all know that the film Bottle Shock will be released in about a week, and while it concerns the famous Paris Tasting of 1976 in which a chardonnay from Chateau Montelena and a cabernet sauvignon from Stag’s Leap Wine cellars out-scored a bevy of well-known French wines, the main focus is on Chateau Montelena itself. (Which, coincidentally, was just purchased by the company that owns Chateau Cos d’Estournel in Bordeaux.)
Anyway, on July 28, two days ago, at 2:50 p.m., I posted an entry to this blog titled “But Here Are 10 Chardonnays from California That I Like (Really).” And one of the responses I received, on July 28, at 7:34 p.m.. from someone named Karen, was this:
“I noticed that you left off Chateau Montelena….an oversight or are you not a fan of their Chardonnay? I know they’ve had a few issues of late, but I hear those are a thing of the past. I just saw a movie about them called Bottle Shock about how they beat the French in a blind taste test in the 70s, and I can’t imagine a california Chardonnay list without them! Btw…I highly recommend checking out the movie…a must see for wine lovers.”
I responded to that message, saying that I had not intended those 10 chardonnays to be the only chardonnays that I liked, that they were among the chardonnays from California I had tasted recently, that Chateau Montelena is indeed one of the great and legendary producers of chardonnay in California and so forth.
Then I noticed today that an entry I posted on July 26, at 1:30 p.m., titled “Oak in California Chardonnay Is not Going, Going, Gone,” had a new response, posted this morning at 3:38., also from Karen, or “Karen.” Here it is:
“Can someone tell me where Chateau Montelena chrdonnay fits in here? I recently saw a movie called Bottle Shock about how the Montelena Chaardonnay won against the French wines in the 70s…so I assume it’s pretty good? I haven’t picked up a bottle yet (just saw the movie the other day) but watching the movie made me want some! Are they still considered a good vinyard? Btw, this movie is a must see for all chardonnay lovers….check out the trailer at www.bottleshockthemovie.com.”
Geeze, I thought, this is starting to sound suspicious. I looked at “Karen’s” email address: email@example.com.
A quick Google search revealed that capricornmiller seems to be an entity created solely to respond to forums that mention Bottle Shock and, in addition, seems to be trip-wired to respond to any blog or website that uses the term “California chardonnay,” sending a slightly different response about Chateau Montelena and the soon-to-be-released film.
I urge all you bloggers to put up posts that mention either California chardonnay or Chateau Montelena and see what happens.
Talk about stealth marketing! Talk about insanely fucking annoying!
The Internet is a wonderful and terrible thing.