Wed 4 Apr 2007
I have in my hand a menu from The Grill Room, a chain of high-end bar-and-grill style restaurants — a filet mignon is $42.95 — that started in Los Angeles. In the upper left hand corner of the menu is a list titled “Martinis,” and on that list you will find the Negroni, the Sidecar and the Cosmopolitan as well as various concoctions made primarily from vodka.
Now, let’s get something straight here. The Negroni and the Sidecar, noble drinks in the 20th Century’s bright chronicle of alcoholic beverages, and the Cosmopolitan, that fey, starry-eyed newcomer, are not martinis. In fact only the Martini is a martini: four parts gin, one part dry vermouth, stir — please! — with ice and strain into a chilled cocktail glass. Garnish with a lemon twist. Sorry, I’m not an olive man.
Notice that I wrote “cocktail glass.” That shallow, inverted cone-shaped vessel resting on a medium-length stem on a fairly wide
base — don’t want the thing to tump over — is now almost universally and mistaken referred to as a “martini glass;” even bartenders commit this error, certainly because of the wide popularity of “martinis” and “martini bars” in the 1990s and early 2000s. By what linguists call “back-formation” — “the creation by analogy of a new word in the false assumption that the existing word is a derivation of the new word, i.e., ‘to burgle’ from ‘burglar’” — the glass once known as cocktail, because cocktails were served in it, became tagged by its ubiquitous and multiplying contents. And in a further eroding of authenticity and integrity, all the drinks served in a “martini” glass are now, at least in some quarters, called “martinis.”
Woe is me.
Kids, language counts. In the beginning was the word, and if we don’t take care of words they will get all rubbed together, and jumbled together, and what we use them to name — the most important function of language — will be lost in the mists of far-off last year, poured out like dregs by marketers and flacks whose sole employ is altering what we name and what we know for commercial purposes. (Governments do this too; have you noticed?)
Hark to the poor Patagonian toothfish, an ugly and humble but useful fish for the kitchens of a million North American restaurants. “We’ll never sell a creature called the Patagonian toothfish,” some marketer said back in the late 1980s, and lo and behold, a new fish was born, the Chilean sea bass, and if you’ve eaten one of them, you’ve eaten a thousand. Didn’t know that the Chilean sea bass was actually the Patagonian toothfish? Pretty soon no one will.
Or take the lordly Portobello mushroom. Compare it to the smaller and more common button or Cremini mushroom in the grocery store produce aisle. Did you know that a Portobello, so prized for its flavor and meatiness, is simply a button (or Cremini) mushroom allowed to grow bigger? Or, to reverse the order, a Cremini is an immature Portobello? And by the way, Portobello is the correct spelling, ever though on the packaging and on restaurant menus we see the name spelled “portobella,” “portabello” and “portabella.” Hence (and awfully) button mushrooms are now marketed (at your market) as — “Baby Bellas”!
Enough. Let’s return to cocktails.
Here’s what I want you to remember:
1. Cocktails are alcoholic drinks, best consumed before dinner and usually composed of a base, a modifier and an accent. (The terminology comes from my favorite cocktail book, Cocktail: The Drinks Bible for the 21st Century, by Paul Harrington and Laura Moorhead. Viking, 1998)
2. Cocktails are served in cocktail glasses.
3. A Martini is a cocktail, as is a Cosmopolitan, a Sidecar, a Negroni and several hundred (or thousand) of examples, many
invented only yesterday in the increasing drive for splashy signature drinks in bars and restaurants.
4. Cocktails should be served very cold, very very cold.
5. Generally speaking, cocktails with fruit juices should be shaken and all others should be stirred, but it’s really a question of the crystalline clarity of the result that matters. A Martini of course should be stirred, so it reveals no trace of cloudiness whatever. We’re talking about elegance.
And now, here are recipes for a Sidecar and a Negroni, also from Cocktail: The Drinks Bible for the 21st Century.
Sidecar
1 and a half ounces cognac
Three-quarters ounce Cointreau
Three-quarters ounce lemon juice
Shake with cracked ice; strain into a chilled cocktail glass. Garnish with a lemon wheel.
Negroni 
1 ounce gin
1 ounce sweet vermouth
1 ounce Campari
Shake with cracked ice; strain into a chilled cocktail glass. Garnish with an orange wheel.
The image of the cocktail glass is from acemart.com.
The image of the Sidecar is from epicurious.com.
The image of the Negroni is from drinkalizer.com.
April 5th, 2007 at 11:55 am
You used the word “tump” in describing the wide base of a martini glass. I can’t figure out where this word came from. I know it’s a often-used southern word and I secretly believe it combines “tip” with “dump”, and refers to a container tipping over and its contents dumping out. As a matter of fact, I am currently writing a country and western song which I hope to sell to almost anyone, called “My Heart Tumped over the First Time I Saw Her”.
April 5th, 2007 at 1:15 pm
When I was 10 years old and moved with my family from Rochester NY to Memphis, the first time I heard a kid scream, “Mom, I tumped over in the wagon!” I thought I had died and gone to hell. I would say that your etymological guesswork is accurate.
April 6th, 2007 at 12:48 am
1: “Ignorance is Strength” - Orwell
2: “Hearts full of youth, Hearts full of truth, Six parts gin to one part vermouth” - Lehrer
3: You’ve almost inspired me to venture out and attempt to order real cocktails in bars. Thank you!
April 6th, 2007 at 7:33 am
Go for it, chief!
May 5th, 2007 at 10:57 am
Good comments. I, among many other Martini lovers believe that “stirred not shaken” is the way to go (too much ice floating about) and that chilled glasses are an imperative. But, the 4/1 ratio is much to wet for me. The swished Martini is best - just a touch of Vermouth swished about and a twist of lemon. Charlton Holland
May 5th, 2007 at 2:36 pm
4/1 to wet! wow, you are a rigorous purist, Charlton, even more than I. We have switched to a twist instead of an olive, at least for warm weather.
May 14th, 2007 at 1:54 pm
I, too, find it annoying when “martini” is used generically, as in a type of drink with many variations. No. Never with vodka, never without vermouth, never over ice, never dirty or blue or chocolate or anything else. Watch “The Graduate” again: Mrs. Robinson orders a martini and the waiter silently departs, without reciting that whole list of stupid questions we have to endure in bars today. When he comes back, he hands her a quite small cocktail glass filled with clear liquid, most certainly gin and vermouth, 4 to 1, no garnish, no ice. Perfection.
May 21st, 2007 at 9:08 pm
You may enjoy my rant about the martini, posted here:
http://dullard.blogspot.com/2004/08/there-was-recently-some-kerfuffle-some.html
We’re largely in agreement, though I actually enjoy the little bits of broken ice that make it into the glass after a vigorous shaking.
Cheers!
F.
May 21st, 2007 at 10:06 pm
Excellent martini rant, Frank, well-done in every sense except for the part about the ice crystals, but I can be remarkably tolerant about some things and this is not worth manning the barricades for. I do however insist on stirred. I’m glad you like Hendricks, it’s a favorite in our house, occupying a sacred spot in the freezer. A vermouth I like v. much is Boissiere, which is regrettably difficult to find. An acquaintance in Memphis has a case of it shipped to him from New York several times a year. Thanks for looking at BTYH and thanks for the comment and the link.
January 16th, 2009 at 3:51 pm
[...] Koeppel writes literately about eating and drinking. He also debunks the idea that anything in a martini glass is a martini, including – and maybe especially – [...]
February 20th, 2009 at 2:51 am
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May 30th, 2009 at 6:56 pm
I started with 4-1 gin martinis (10 yrs or so), moved on to 1-0 (the next 20), then switched to 1-0 Tito’s vodka, from the freezer, with three pepperocini on a toothpick. It’s some pretty spicy vodka by the last sip.
I’m having trouble finding real martini glasses to purchase; all they seem to sell now are the bathtub-sized numbers you put chocolate and raspberries in. Ewwww.